Brand code building blocks 🧱

Every brand speaks a silent language, a unique mix of visuals, words, and sensory cues that make it unmistakable. Symbols, patterns, sounds, scents, and stories work together to create instant recognition, a shorthand that says, “It’s me.”

We’ve handpicked x3 essential reads to help you decode the elements of branding. Whether you’re defining your brand from scratch or sharpening its identity, these books are packed witjh insight and inspiration to help you uncover what makes your brand truly stand out.

1. Characters: Mascot

2. Strategy: The Brand Book

3. Words: Copywriting