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Way Out There

Field notes on journeys into expansive spaces

Studio Itinerary

3x bits of culture to add into your weekend itinerary

1. Book: Patagonia Books Climbing Fitz Roy: 1968

Once believed to be relegated to the memories of those who experienced it, this book serves as a visual testament to the groundbreaking first ascent of the California Route on Cerro Fitz Roy in 1968.

In addition to the striking photos of the climb, retrospective essays offer insight into the early days of the sport and lifestyle, exploring the lasting impact it had on the climbers’ lives and the generations they inspired. GRAB YOURS

2. Podcast:  How I Built This Black Diamond Equipment: Peter Metcalf

Listen in as Peter talks about the daunting challenge of reviving a bankrupt climbing-equipment company, even if it means plunging himself into significant debt. With the defunct assets of Chouinard Equipment, Peter founded Black Diamond Equipment, tapping into the rise of sport climbing to transform it into one of the most iconic outdoor brands globally.

3. Film: Arc’teryx presents Darkhorse

In today’s world of outdoor adventure sports, where social media followers, engagement, and ‘likes’ dominate the conversation, one question still lingers: If a snowboarder rides a steep, exposed line in the Whistler backcountry and no one is around to witness it, did it really happen? Joe Lax has the answer — “Who cares?” At 44, this Pemberton local has carved out a life driven by snowboarding, family, and wildfire fighting. Despite his impressive feats, you probably haven’t heard of him. And that’s just how he likes it.

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About Excursion Studio

We are a brand consultancy, design studio and ideas shop for a noisy planet.

The marketing world is increasingly crowded, noisy, fake, and complex. So we help brands thrive by taking them into expansive new spaces.

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